https://basketly.io/en/blog Guides for online shops: orders and buyers, the purchase balance, the Meta Conversions API, GA4, TikTok and other platforms, products in catalogue ads, ROAS, MER and GDPR. en Fri, 30 Oct 2026 00:00:00 GMT Basketly https://basketly.io/en/blog/meta-counts-purchases-twice-pixel-and-capi https://basketly.io/en/blog/meta-counts-purchases-twice-pixel-and-capi Fri, 30 Oct 2026 00:00:00 GMT Aleksander Meta Conversions API Duplicate purchases in Meta: four sources (plugin, Pixel, GTM, page refresh), how to count them in Events Manager and fix them in three steps. https://basketly.io/en/blog/why-meta-shows-fewer-purchases-than-my-shop https://basketly.io/en/blog/why-meta-shows-fewer-purchases-than-my-shop Fri, 30 Oct 2026 00:00:00 GMT Aleksander Meta Conversions API Meta shows fewer purchases than your shop has orders? Six causes: attribution windows, consent, blockers, bank-redirect payments, duplicates, timing. A 10-minute check. https://basketly.io/en/blog/agency-meta-reporting-multiple-clients https://basketly.io/en/blog/agency-meta-reporting-multiple-clients Sun, 25 Oct 2026 00:00:00 GMT Aleksander Campaigns & reporting How an agency can report on Meta campaigns for many client shops: partner access in Meta, one workspace per client, team roles and an all-clients overview. https://basketly.io/en/blog/ai-assistant-crm-claude-chatgpt-mcp https://basketly.io/en/blog/ai-assistant-crm-claude-chatgpt-mcp Sun, 25 Oct 2026 00:00:00 GMT Aleksander Shop & sales How to connect Claude, ChatGPT, Cursor or n8n to Basketly through MCP: the Connect button or a key, permissions, tools, the skill and what the assistant won't do. https://basketly.io/en/blog/customer-segments-meta-custom-audiences https://basketly.io/en/blog/customer-segments-meta-custom-audiences Sun, 25 Oct 2026 00:00:00 GMT Aleksander Shop & sales How to pick customers by their purchases, save a segment and send it to Meta as a custom audience that updates itself every night. With conditions and limits. https://basketly.io/en/blog/ecommerce-server-side-purchase-events https://basketly.io/en/blog/ecommerce-server-side-purchase-events Sun, 25 Oct 2026 00:00:00 GMT Aleksander Meta Conversions API How to send paid online store orders to Meta as server-side Purchase events: a direct Shoper API connection, webhooks, consent, Pixel deduplication and checks. https://basketly.io/en/blog/gdpr-conversions-api-hashing https://basketly.io/en/blog/gdpr-conversions-api-hashing Sun, 25 Oct 2026 00:00:00 GMT Aleksander Privacy & security Is SHA-256 hashing enough to send customer data to Meta under GDPR? Who is controller and processor, lawful basis, the DPA and how long to keep customer data. https://basketly.io/en/blog/improve-event-match-quality https://basketly.io/en/blog/improve-event-match-quality Sun, 25 Oct 2026 00:00:00 GMT Aleksander Meta Conversions API What Event Match Quality in Meta Events Manager measures, which customer parameters actually help matching, how to prepare them, and when EMQ does not appear at all. https://basketly.io/en/blog/meta-hook-rate-hold-rate https://basketly.io/en/blog/meta-hook-rate-hold-rate Sun, 25 Oct 2026 00:00:00 GMT Aleksander Campaigns & reporting Hook rate and hold rate aren't Meta metrics, just simple ratios of Meta's numbers. How to calculate them, where they mislead, and why they say nothing about sales. https://basketly.io/en/blog/offline-conversions-google-sheets-meta https://basketly.io/en/blog/offline-conversions-google-sheets-meta Sun, 25 Oct 2026 00:00:00 GMT Aleksander Meta Conversions API How to send phone and in-store sales from a Google Sheet to Meta via the Conversions API: required columns, date and phone formats, hashing and the 7-day limit. https://basketly.io/en/blog/order-source-which-ad-sold https://basketly.io/en/blog/order-source-which-ad-sold Sun, 25 Oct 2026 00:00:00 GMT Aleksander Conversions & integrations How Basketly works out an order's source: URL parameters in your ads, the shop script, a call on the thank-you page and each platform's own click id. https://basketly.io/en/blog/pixel-capi-event-deduplication https://basketly.io/en/blog/pixel-capi-event-deduplication Sun, 25 Oct 2026 00:00:00 GMT Aleksander Meta Conversions API How Meta merges the same event from the Pixel and the Conversions API: event_id, event_name, the 48-hour window, the fbp method, common mistakes and how to check. https://basketly.io/en/blog/product-data-guidelines-google-meta-tiktok-pinterest https://basketly.io/en/blog/product-data-guidelines-google-meta-tiktok-pinterest Sun, 25 Oct 2026 00:00:00 GMT Aleksander Products & catalogue Product data rules of Google Merchant Center, the Meta catalogue, TikTok and Pinterest: how to see which ones your products break and how title suggestions work. https://basketly.io/en/blog/products-not-shown-in-catalog-ads https://basketly.io/en/blog/products-not-shown-in-catalog-ads Sun, 25 Oct 2026 00:00:00 GMT Aleksander Products & catalogue How to see which products Meta barely shows in catalogue ads, read impressions, product views and sales side by side, and turn them into a separate feed. https://basketly.io/en/blog/purchase-balance-are-purchases-reaching-meta https://basketly.io/en/blog/purchase-balance-are-purchases-reaching-meta Sun, 25 Oct 2026 00:00:00 GMT Aleksander Conversions & integrations How to read the day-by-day purchase balance: shop orders, purchases Basketly accepted and sends to Meta and other platforms. What each gap means and what to check. https://basketly.io/en/blog/roas-mer-cost-per-purchase-meta https://basketly.io/en/blog/roas-mer-cost-per-purchase-meta Sun, 25 Oct 2026 00:00:00 GMT Aleksander Campaigns & reporting How Meta's ROAS differs from MER based on shop revenue, how cost per purchase is counted, and how to read them in Campaigns and Creatives without double counting. https://basketly.io/en/blog/send-purchases-to-ga4-and-tiktok-server-side https://basketly.io/en/blog/send-purchases-to-ga4-and-tiktok-server-side Sun, 25 Oct 2026 00:00:00 GMT Aleksander Conversions & integrations How to send paid shop orders to Google Analytics 4 (Measurement Protocol) and TikTok (Events API) from the server: a key connection, one switch and honest limits. https://basketly.io/en/blog/shop-automations-paid-order-lapsed-buyer-alert https://basketly.io/en/blog/shop-automations-paid-order-lapsed-buyer-alert Sun, 25 Oct 2026 00:00:00 GMT Aleksander Automations The three shop triggers in Basketly and the "E-mail the team" action: when they start, what they watch, ready templates and limits to know before switching on. https://basketly.io/en/blog/shop-connection-map https://basketly.io/en/blog/shop-connection-map Sun, 25 Oct 2026 00:00:00 GMT Aleksander Conversions & integrations How to read the connection map: where data comes from, what Basketly does with it, where it goes, what the colours mean and how to spot breakage in 5 minutes a week. https://basketly.io/en/blog/shop-integrations-where-to-start https://basketly.io/en/blog/shop-integrations-where-to-start Sun, 25 Oct 2026 00:00:00 GMT Aleksander Conversions & integrations What to connect first in a Shoper shop: the Shoper API, Meta login and receiver, the purchase flow, the consent script, feeds, then other platforms. States and limits. https://basketly.io/en/blog/shop-orders-revenue-basket-buyers https://basketly.io/en/blog/shop-orders-revenue-basket-buyers Sun, 25 Oct 2026 00:00:00 GMT Aleksander Shop & sales What the Orders page shows: bought, unpaid and cancelled orders, revenue per currency, average basket, new and returning buyers, and 24 months of order history. https://basketly.io/en/blog/weekly-shop-sales-report https://basketly.io/en/blog/weekly-shop-sales-report Sun, 25 Oct 2026 00:00:00 GMT Aleksander Campaigns & reporting How to read Reports and the Monday e-mail: shop revenue, spend of every channel, blended MER, ROAS as each platform reports it and best-selling products. https://basketly.io/en/blog/what-is-meta-conversions-api https://basketly.io/en/blog/what-is-meta-conversions-api Sun, 25 Oct 2026 00:00:00 GMT Aleksander Meta Conversions API What the Meta Conversions API is, how it differs from the Pixel, which data it accepts, how deduplication works and what CAPI does not guarantee.