Meta catalogue without manual work: a fixed feed and a delivery report

Feed: the same source, a clean result

You open Feeds and take a feed from a shop, an address or a file, or the products of a shop connected through its API. Basketly repairs the products, applies the rules and serves the result at a secret address that you paste into Commerce Manager. A feed for Google Merchant Center works the same way, so you can copy one feed and give the other channel its own rules. You change the feed once, and Meta fetches the new version at its next read.

Format and fields that matter for the catalogue

The Google / Meta format is Google Merchant RSS 2.0. CSV has one column per attribute, in Google’s names. The Ceneo format is not read by Meta, and neither is the CSV for ChatGPT. The product id in the feed must match the id in purchases, because Meta ties a purchase to a product by it. That is why fixes and rules never change the id.

Meta catalogue in 4 steps

It takes a few minutes if the Meta ad account is already connected.

1. 1

   Add a feed

   In Basketly open Feeds and add a new feed from an address, a file or a connected shop. Keep the Automatic fixes on.

2. 2

   Choose the Google / Meta format

   In the Output feed tab keep the Google / Meta format (or CSV) and copy the feed address.

3. 3

   Paste the address in Commerce Manager

   In Meta’s Commerce Manager add this address as the catalogue’s data source. The feed page has a link straight there.

4. 4

   Check delivery

   In Reports open the Meta catalogue delivery tab and go through “Not shown” and “Sold out but shown”. Start with the reasons you can fix with a rule.

Catalogue delivery: why a product is not shown

The report sets products that could have been shown against those that were. The level of knowledge is named: “In the Basketly feed” (the product reaches the output of a feed Meta can read) or, weaker, “Probably in the catalogue” (when no such feed exists). For a product without impressions in the period, the first matching reason from the list is:

• outside the feed, or excluded by a rule (with the rule and feed named),
• out of stock, or a Meta catalogue error (with the check named),
• freshly added (in the catalogue under 2 days),
• Meta does not pick it: the product passes every check Basketly sees.

Products sold out but still in ads

The second tab shows products that went out of stock yet still have impressions, and how much was spent on them in that time. It also shows products back in stock at least 3 days ago that have had no impressions since. The panel suggests an “exclude out of stock” rule, and the page states that dates are a comparison, not proof of a cause.

Where the report gets impressions

From reading the ads of the ad account you chose when connecting. Product impressions are read per ad and day (28 days on the first read, then the last 3 days, at most every 6 hours). Meta gives no conversions per product, so the report speaks about delivery, not sales from an ad.