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Many questions are already answered in the knowledge base. These are the articles that help most often.

• Shop orders, customers and reports

  • All your shop orders in one place: how to read revenue, average basket and buyers
  • A weekly shop sales report every Monday: revenue, spend of every channel, MER and ROAS without mixing sources
  • Shop customer segments and Meta audiences: new, returning, lapsed buyers and what to do with them
  • ROAS, MER and cost per purchase in Meta ads: what each number measures and which to trust

  Feature: Orders and buyers

• Products, feeds and guidelines

  • Products Meta barely shows in catalogue ads: how to find them and give them a chance
  • Product data guidelines of Google, Meta, TikTok and Pinterest: rules with sources and AI titles

  Feature: Product statistics

• Conversions, integrations and the connection map

  • Purchase balance: how to check that shop orders really reach Meta and other platforms
  • Shop purchases to GA4 and TikTok from the server: what is sent, how to switch it on and what not to expect
  • Shop integrations: where to start so orders, ads and the catalogue work together
  • The shop connection map: your whole setup on one canvas and a 5-minute weekly check

  Feature: Conversions

• Setting up the Meta Conversions API

  • What Is the Meta Conversions API? How It Differs from the Pixel and What It Won't Do
  • Pixel and Conversions API Deduplication: event_id, event_name and the 48-Hour Window
  • Event Match Quality: What It Is and How to Improve It in Meta Events Manager

  Feature: Meta Conversions API

• Sales outside the online shop

  • Offline Conversions from Google Sheets to Meta: Columns, Hashing and Deduplication
  • Server-Side Purchase Events for Online Stores: Sending Orders to Meta Conversions API

  Feature: Integrations

• Automations and text messages

  • Shop automations: a paid order, a customer who stopped buying and an alert when purchases stop arriving

  Feature: Automations

• Campaigns, reports and creatives

  • Meta Ads Reporting for Agencies: Many Clients, Clear Roles and One View of Results
  • Hook Rate and Hold Rate in Meta Ads: How to Calculate Them and What They Really Mean

  Feature: Campaign reporting

• GDPR and data security

  • GDPR and the Meta Conversions API: Hashing, Lawful Basis and How Long to Keep Customer Data

  Feature: Security and privacy