Knowledge base
How to read your orders and sales report, check that purchases reach Meta and other platforms, fix product data and measure ROAS and MER. Practical, with sources from the vendors’ own documentation.
Meta Conversions API
What the Meta Conversions API is, how it differs from the Pixel, which data it accepts, how deduplication works and what CAPI does not guarantee.
Read article. 8 min read
Meta Conversions API
What Event Match Quality in Meta Events Manager measures, which customer parameters actually help matching, how to prepare them, and when EMQ does not appear at all.
Read article. 8 min read
Meta Conversions API
How to send paid online store orders to Meta as server-side Purchase events: a direct Shoper API connection, webhooks, consent, Pixel deduplication and checks.
Read article. 9 min read
Meta Conversions API
How Meta merges the same event from the Pixel and the Conversions API: event_id, event_name, the 48-hour window, the fbp method, common mistakes and how to check.
Read article. 7 min read
Meta Conversions API
How to send phone and in-store sales from a Google Sheet to Meta via the Conversions API: required columns, date and phone formats, hashing and the 7-day limit.
Read article. 7 min read
Shop & sales
How to pick customers by their purchases, save a segment and send it to Meta as a custom audience that updates itself every night. With conditions and limits.
Read article. 7 min read
Shop & sales
What the Orders page shows: bought, unpaid and cancelled orders, revenue per currency, average basket, new and returning buyers, and 24 months of order history.
Read article. 8 min read
Shop & sales
How to connect Claude, ChatGPT, Cursor or n8n to Basketly through MCP: the Connect button or a key, permissions, tools, the skill and what the assistant won't do.
Read article. 9 min read
Conversions & integrations
How Basketly works out an order's source: URL parameters in your ads, the shop script, a call on the thank-you page and each platform's own click id.
Read article. 4 min read
Conversions & integrations
How to read the day-by-day purchase balance: shop orders, purchases Basketly accepted and sends to Meta and other platforms. What each gap means and what to check.
Read article. 9 min read
Conversions & integrations
How to send paid shop orders to Google Analytics 4 (Measurement Protocol) and TikTok (Events API) from the server: a key connection, one switch and honest limits.
Read article. 8 min read
Conversions & integrations
How to read the connection map: where data comes from, what Basketly does with it, where it goes, what the colours mean and how to spot breakage in 5 minutes a week.
Read article. 7 min read
Conversions & integrations
What to connect first in a Shoper shop: the Shoper API, Meta login and receiver, the purchase flow, the consent script, feeds, then other platforms. States and limits.
Read article. 9 min read
Products & catalogue
Product data rules of Google Merchant Center, the Meta catalogue, TikTok and Pinterest: how to see which ones your products break and how title suggestions work.
Read article. 7 min read
Products & catalogue
How to see which products Meta barely shows in catalogue ads, read impressions, product views and sales side by side, and turn them into a separate feed.
Read article. 7 min read
Campaigns & reporting
How Meta's ROAS differs from MER based on shop revenue, how cost per purchase is counted, and how to read them in Campaigns and Creatives without double counting.
Read article. 8 min read
Campaigns & reporting
How to read Reports and the Monday e-mail: shop revenue, spend of every channel, blended MER, ROAS as each platform reports it and best-selling products.
Read article. 12 min read
Campaigns & reporting
Hook rate and hold rate aren't Meta metrics, just simple ratios of Meta's numbers. How to calculate them, where they mislead, and why they say nothing about sales.
Read article. 8 min read
Campaigns & reporting
How an agency can report on Meta campaigns for many client shops: partner access in Meta, one workspace per client, team roles and an all-clients overview.
Read article. 8 min read
Automations
The three shop triggers in Basketly and the "E-mail the team" action: when they start, what they watch, ready templates and limits to know before switching on.
Read article. 7 min read
Privacy & security
Is SHA-256 hashing enough to send customer data to Meta under GDPR? Who is controller and processor, lawful basis, the DPA and how long to keep customer data.
Read article. 9 min read
Connect your shop and Meta and see how many purchases really arrive.
